Marketing Mix, The (10 Parts)

Synopsis

Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme identifies key aspects of marketing strategy including research and design, product decisions, buying and selling corporate image, using the media, display and exhibition, pricing and product branding.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 10 x 26 min.

Year of production

1986

Availability

out of distribution; 1997 sale: £19.95 (+VAT +p&p) each 1997 sale: £59.95 (+VAT +p&p) set

Uses

Undergraduates; 6th-form students, training managers; mature students with some experience of business.*

Subjects

Business studies

Keywords

marketing

Credits

Cast

Fran Morrison

Production Company

Name

Yorkshire Television

Notes

YTV material is managed by ITN Source. Their sales department can be contacted on 0207 430 4480.

Distributor

Name

Granada Learning

Email

info@granada-learning.co.uk

Web

http://www.granada-learning.com External site opens in new window

Phone

0161-827 2927

Fax

0161-827 2966

Address

Customer Services
Granada Television
Quay Street
Manchester M60 9EA