Marketing: The Key to Prosperity

Synopsis

Explains the function and scope of marketing. With the help of three leading businessmen demonstrates how the practical application of a marketing strategy has achieved success for the companies.

Language

English

Country

Great Britain

Medium

Multimedia; Video; Videocassette. Standard formats. col. 22 min. Audiocassette.; Slides.

Year of production

1982

Availability

OUT OF DISTRIBUTION

Uses

Introductory material for undergraduates and postgraduates.*

Keywords

marketing

Credits

Writer

Trevor J Bentley

Sponsor

Name

Institute of Marketing

Distributor

Name

Sound Education & Training