Marketing: The Key to Prosperity
- Synopsis
- Explains the function and scope of marketing. With the help of three leading businessmen demonstrates how the practical application of a marketing strategy has achieved success for the companies.
- Language
- English
- Country
- Great Britain
- Medium
- Multimedia; Video; Videocassette. Standard formats. col. 22 min. Audiocassette.; Slides.
- Year of production
- 1982
- Availability
- OUT OF DISTRIBUTION
- Uses
- Introductory material for undergraduates and postgraduates.*
- Keywords
- marketing
Credits
- Writer
- Trevor J Bentley
Sponsor
Distributor
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