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  1. What is Marketing About? (1982 Video)

    Director
    Martin Ruboek
    Distribution
    Hire, Videocassette. Standard formats. col. 27 min.

    A general introduction to marketing including interviews with marketing executives. Made in the marketing department of Beechams Ltd.

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  2. What is Marketing? (2000 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2001 sale: £120.00 (+VAT +p&p)

    An overview of marketing looking at history, the four classic marketing activities - product, promotion, price and place - marketing research, branding, the social and environmental impacts of globalisation,...

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  3. Marketing Mix in Action, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 36 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...

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  4. Marketing a Service (1999 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 30 min., 1999 sale: £120.00 (+VAT +p&p)

    Looks at the differences between marketing a service and marketing a product and examines various factors in service marketing including the impact of information technology. Shows the experience of...

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  5. Marketing (1993 Television, Video)

    Producer
    David Libbert; Roger Penfound
    Distribution
    Off-air recording licence Sale, Television broadcast. col. 24 min.

    Uses case studies and studio discussion to explain the difference between selling and marketing, and discusses the requirements for a successful marketing strategy. Participants include representatives from...

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  6. Niche Marketing in the Sportswear Business (1999 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 1999 sale: £120.00 (+VAT +p&p)

    With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...

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  7. Relationship Marketing (2007)

    Subject
    Business studies; Media studies

    Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social...

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  8. Marketing Research in Action (1994 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 25 min., 1997 sale: £120.00 (+VAT +p&p)

    A study of marketing research, asking how marketing research works in practice, what benefits it offers a business, and how market researchers find out what makes people buy. Looks at how companies gather...

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  9. 10 Mistakes in Marketing (2010)

    Subject
    Business studies
    Distribution
    Sale, DVD (Region 2 PAL, 17 minutes), £99.00

    It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don’t make the most of their marketing spend. In this program, Carolyn Stafford...

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  10. Marketing for Chartered Quantity Surveyors (1987 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. VHS. col. 20 min., 1999 sale: £35.00 (+VAT +p&p)

    Explains the principles and importance of marketing for surveyors, who are operating in an increasingly competitive environment.

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