Learning on ScreenWhat is Marketing?
- Synopsis
- An overview of marketing looking at history, the four classic marketing activities - product, promotion, price and place - marketing research, branding, the social and environmental impacts of globalisation, and the influence of the Internet.
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 35 min.
- Year of production
- 2000
- Availability
- Sale; 2001 sale: £120.00 (+VAT +p&p)
- Documentation
- Optional support booklet.
- Subjects
- Business studies
- Keywords
- marketing
Production Company
- Name
TV Choice Ltd
Distributor
- Name
TV Choice Ltd
- tvchoiceuk@aol.com
- Web
- http://www.tvchoice.uk.com External site opens in new window
- Phone
- 020 8464 7402
- Fax
- 020 8464 7845
- Address
- PO Box 597
Bromley
Kent
BR2 0YB - Notes
- Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.
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