What is Marketing About?

Synopsis

A general introduction to marketing including interviews with marketing executives. Made in the marketing department of Beechams Ltd.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 27 min.

Year of production

1982

Availability

Hire

Uses

Business students.*

Keywords

marketing

Credits

Director

Martin Ruboek

Writer

Martin Ruboek

Sponsor

Name

Institute of Marketing

Distributor

Name

Wyvern Television