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  1. AD Factor, The: The Pitching Process (2001)

    Subject
    Business studies; Media studies
    Distribution
    Sale, DVD (Region 2 PAL, 30 minutes), £34.99

    Follows the staff at hi-tech communications firm, Psion, as they go through the process of selecting an advertising agency to launch their new product. As the fight intensifies for this prestigious contract,...

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  2. Managing Operations (1994 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. ? min., 2001 sale: £120.00 (+VAT +p&p)

    Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its...

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  3. Reel, The

    Subject
    Media studies

    The Reel showcases the best television, cinema and viral advertising from around the world. A range of subscription packages allow online access to over 50,000 adverts (updated daily with an archive going...

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  4. Contenders, The: Advertising (2003)

    aka: Building Blocks

    Subject
    Careers Guidance; Media studies
    Distribution
    VHS (PAL, 30 minutes), subscription only

    Hannah Peaker thinks she has the necessary key skills to get ahead in advertising so the is thrown in a the deep end at St Luke’s, a successful agency, and given three days and £30,000 to create an...

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  5. What is Video Advertising?/What is the Future of Video Advertising

    Subject
    Business studies

    Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...

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  6. Advertising and TV Commercials Series, The

    aka: Master Classes in the Media Arts

    Subject
    Media studies
    Distribution
    Sale, DVD (Region 1, 50, 50, 33, 25, 36 minutes), $99.00

    A series of five training videos examining how television commercials are made and who they affect. Each video is accompanied by comprehensive study notes.

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  7. Language of Advertising, The (2001 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 30 min., 2005 sale: £120.00 (+VAT +p&p)

    Examines what makes one advert succeed and another fail by looking at the impact of adverts old and new, print and television. Covers: How ads are made - looks at the advertising industry producing the ads;...

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  8. TV Advert, The: Lucozade and Lara Croft (2000 Video)

    Subject
    Media studies
    Distribution
    Sale, Videocassette. Standard formats. col. 32 min., 2005 sale: £120.00 (+VAT +p&p)

    Because Lucozade wished to promote the product as a fashionable high-energy drink, it featured Lara Croft, the heroine of the computer game ‘Tomb Raider’, in a television advertising campaign. The film...

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  9. AD Factor, The: The Creative (2005)

    aka: Building Blocks

    Subject
    Business studies; Media studies
    Distribution
    VHS (PAL, 30 minutes), subscription only

    Follows London advertising agency HHCL through the process of creating a new multi-million pound campaign for Guinness Ireland. They have to try and persuade the younger generation, who are bombarded by a...

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  10. Talking to the Tea Folk (1986 Video)

    Producer
    Meg Sheffield
    Subject
    Media studies
    Distribution
    OUT OF DISTRIBUTION, Videocassette. Standard formats. col. 25 min.

    The construction of a 30-second television commercial requires the services of a large number of people who are experts in communication. Most advertisements are organised by advertising agencies whose staff...

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1-10 of 23 results | Page 1 of 3
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