TV Advert, The: Lucozade and Lara Croft

Synopsis

Because Lucozade wished to promote the product as a fashionable high-energy drink, it featured Lara Croft, the heroine of the computer game ‘Tomb Raider’, in a television advertising campaign. The film shows the development of the advertisement from choosing an agency, putting together the storyboard and obtaining consumers’ reactions, to putting the advertisement together via the Internet. Asks whether the product is actually as healthful as advertised and whether Lara Croft is a positive image something a bit dubious.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 32 min.

Year of production

2000

Availability

Sale; 2005 sale: £120.00 (+VAT +p&p)

Documentation

Optional support booklet available costing £25.00.

Subjects

Media studies

Keywords

advertising; television advertising

Production Company

Name

TV Choice Ltd

Distributor

Name

TV Choice Ltd

Email

tvchoiceuk@aol.com

Web

http://www.tvchoice.uk.com External site opens in new window

Phone

020 8464 7402

Fax

020 8464 7845

Address

PO Box 597
Bromley
Kent
BR2 0YB

Notes

Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.