Language of Advertising, The

Synopsis: Examines what makes one advert succeed and another fail by looking at the impact of adverts old and new, print and television. Covers: How ads are made - looks at the advertising industry producing the ads; How ads work - how to people ‘read’ ads? Highlights issues such as the role of women, stereotyping and the use of regional accents; Changing styles - charts the way adverts have changed since the early days of commercial television. Includes examples from Oxo, Cadburys, the Prudential and the Co-op Bank; Provocation - nowadays the cutting edge of advertising lies not in trying to persuade people, but to provoke them. Members of St Luke’s advertising agency discuss their approach in ads of Ikea, Sky Sports and Fox Biscuits. The ads are sophisticated, ironic - but what do ordinary people make of them?
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 30 min.
Year of production: 2001
Availability: Sale; 2005 sale: £120.00 (+VAT +p&p)
Documentation: Support booklet available.
Subjects: Business studies
Keywords: advertising

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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