Advertising and TV Commercials Series, The

Alternative title

Master Classes in the Media Arts

Synopsis

A series of five training videos examining how television commercials are made and who they affect. Each video is accompanied by comprehensive study notes.

Language

English

Country

United States

Subjects

Media studies

Keywords

advertising; market research; television advertising; advertising agencies

Distribution Formats

Type

DVD

Format

Region 1

Price

$99.00

Availability

Sale

Duration/Size

50, 50, 33, 25, 36 minutes

Year

2005

Type

VHS

Format

NTSC

Price

$89.95 each part

Duration/Size

50, 40, 33, 25, 36 minutes

Year

2005

Sections

Title

Advertising the hidden language

Synopsis

Dr. Philip Bell of the American National Academy of Advertising shows how successful ads implicate the viewer in the completion of fantasy narratives.

Duration

50 mins

Title

Making of the MMM commercial, tThe

Synopsis

The first television commercial for new FM radio station ‘MMM’ is thought to be historically one of the most interesting and technically brilliant pieces of visual advertising ever seen. This programme introduceds the technical elements of concept development, complex animation, special visual effects and light manipulation, together with a shot-by-shot explanation

Duration

40 mins

Title

Nike TV commercial, The

Synopsis

Every aspect of a Nike ad is dissected to reveal the path of the making of a TV commercial. In this programme the creative director of the advertising agency explains the thinking behind the commercial. He outlines their original brief and analyses the strategy they used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself.

Duration

33 mins

Title

Role of the advertising agancy, The

Synopsis

This programme features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.

Duration

25 mins

Title

Role of the research in advertising, The

Synopsis

This programme looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.

Duration

36 mins

Distributor

Name

First Light Video

Contact

Dawson Mays (Vice President, Sales)

Email

sales@firstlightvideo.com

Web

http://www.firstlightvideo.com External site opens in new window

Phone

+1 310 577 8581

Fax

+1 310 574 0886

Address

2321 Abbot Kinney Blvd
Venice
CA 90291
USA

Notes

An extensive range of industry-standard DVDs and CD-ROMs for teaching all aspects of media arts and mass communication including video, audio and digital media production from scriptwriting to non-linear editing. The collection also includes dance and drama-related productions covering props, make-up & costumes, stage technique and studies of advertising and mass media.