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This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...
Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...
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