Tesco Promise, The

Synopsis

Uses Tesco as a case study to demonstrate retail store design and packaging design in a grocery multiple. Features Tesco’s corporate image; considers the various sensory stimuli which influence consumer behaviour and puts forward the hypothesis that there is a Tesco promise. The promise is - goodness, variety and quality; uses breakfast cereals and canned foods to demonstrate the merchandising of branded and own-label goods and shows how personal service is also built into the store. Ends by posing questions about the design of grocery stores in the 1990s to take account of changes in technology and ways of life.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 20 min.

Year of production

1989

Availability

Sale; 1994 sale: £25.00 +VAT

Notes

Paired with THE MANUFACTURER’S PROMISE.

Documentation

Accompanied by instructor’s notes which give suggested answers, discussion ideas, active learning exercises and further reading.

Uses

Students of design management, marketing, management and business, retailing and commercial art.

Subjects

Business studies

Keywords

architectural design; consumer behaviour; marketing; packaging design; retail businesses; supermarkets

Credits

Director

Pat Wisher

Producer

Pat Wisher

Writer

Chris Berry; Paul R Smith

Distributor

Name

London Guildhall University

Phone

020 7320 1008

Fax

020 7320 1117

Address

Calcutta House
Old Castle Street
LONDON
E1 7NT

Notes

Contact: Sue Turner (4/97)