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This DVD explores what the food industry is doing to use less packaging. First it looks at the role and function of packaging. It then looks at the challenges of designing reduced packaging that not only...
Examines the purposes of packing and the principles of good packaging design. Invesitages the design brief and the numerous criteria, including technical specifications, required by successful packaging....
Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its...
Looks at the impact of technology in processing food and drink, focusing on market research, design and development of new products, manufacture of new processing equipment and production of new food...
Support video for course B656, in three sections: 1) Data and Decisions: looks at the value and use of different kinds of marketing research with the UK Royal Mail; 2) Whipped into Action: examines...
Provides insights into the working of a design consultancy and explains the packaging design process in three stages: 1) the design brief (6 min); 2) the design process (26 min); 3) managing the design...
Shows how a large variety of goods within one product range can be merchandised to facilitate progressive selection by the customer. Considers packaging for the distributor and using packaging to re-position...
Uses Tesco as a case study to demonstrate retail store design and packaging design in a grocery multiple. Features Tesco’s corporate image; considers the various sensory stimuli which influence consumer...
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