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  1. Manufacturer’s Promise, The (1989 Video)

    Director
    Pat Wisher
    Producer
    Pat Wisher
    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 17 min., 1994 sale: £25.00 +VAT

    Shows how a large variety of goods within one product range can be merchandised to facilitate progressive selection by the customer. Considers packaging for the distributor and using packaging to re-position...

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  2. Tesco Promise, The (1989 Video)

    Director
    Pat Wisher
    Producer
    Pat Wisher
    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 20 min., 1994 sale: £25.00 +VAT

    Uses Tesco as a case study to demonstrate retail store design and packaging design in a grocery multiple. Features Tesco’s corporate image; considers the various sensory stimuli which influence consumer...

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