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Investment advisor Freda Miriklis introduces some simple rules to help consumers better manage their credit cards. With more people experiencing financial difficulty, this timely programme aids financial...
Cognitive neuroscience has revolutionised our understanding of the consumer’s brain and this has huge implications for business and marketing. These are videorecordings of talks given by practitioners,...
Two programmes on fashion and the clothing industry made in a collaboration between the BBC’s MONEY PROGRAMME and the Open University’s Open Business School.
Based on the book by Canadian journalist and activist Naomi Klein, the video reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing...
Based on Juliet Schor’s book, this video scrutinizes what she calls "the new consumerism"--a national phenomenon of upscale spending that is shaped and reinforced by a commercially-driven media system....
Shows the skills needed by counsellors to effectively support clients with multiple debts. Examines the clients problems, shows the basic counselling skills needed and presents the creditor’s point of view.
Shows how a large variety of goods within one product range can be merchandised to facilitate progressive selection by the customer. Considers packaging for the distributor and using packaging to re-position...
Uses Tesco as a case study to demonstrate retail store design and packaging design in a grocery multiple. Features Tesco’s corporate image; considers the various sensory stimuli which influence consumer...
Part of a course consisting of 4 study packs, all relating to different aspects of contemporary Germany. Each study pack covers 2 units and consists of a videocassette, 3 audiocassettes and a transcript...
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