Manufacturer’s Promise, The

Synopsis

Shows how a large variety of goods within one product range can be merchandised to facilitate progressive selection by the customer. Considers packaging for the distributor and using packaging to re-position the brand, with Guinness as an example.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 17 min.

Year of production

1989

Availability

Sale; 1994 sale: £25.00 +VAT

Notes

Paired with THE TESCO PROMISE.

Documentation

Accompanied by instructor’s notes which give suggested answers, discussion ideas, active learning exercises and further reading.

Uses

Students of design management, marketing, management and business, retailing and commercial art.

Subjects

Business studies

Keywords

consumer behaviour; marketing; packaging design; retail businesses; supermarkets

Credits

Director

Pat Wisher

Producer

Pat Wisher

Writer

Chris Berry; Paul R Smith

Distributor

Name

London Guildhall University

Phone

020 7320 1008

Fax

020 7320 1117

Address

Calcutta House
Old Castle Street
LONDON
E1 7NT

Notes

Contact: Sue Turner (4/97)