Learning on ScreenManufacturer’s Promise, The
- Synopsis
- Shows how a large variety of goods within one product range can be merchandised to facilitate progressive selection by the customer. Considers packaging for the distributor and using packaging to re-position the brand, with Guinness as an example.
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 17 min.
- Year of production
- 1989
- Availability
- Sale; 1994 sale: £25.00 +VAT
- Notes
- Paired with THE TESCO PROMISE.
- Documentation
- Accompanied by instructor’s notes which give suggested answers, discussion ideas, active learning exercises and further reading.
- Uses
- Students of design management, marketing, management and business, retailing and commercial art.
- Subjects
- Business studies
- Keywords
- consumer behaviour; marketing; packaging design; retail businesses; supermarkets
Credits
- Director
- Pat Wisher
- Producer
- Pat Wisher
- Writer
- Chris Berry; Paul R Smith
Distributor
- Name
London Guildhall University
- Phone
- 020 7320 1008
- Fax
- 020 7320 1117
- Address
- Calcutta House
Old Castle Street
LONDON
E1 7NT - Notes
- Contact: Sue Turner (4/97)
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