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  1. Marketing Mix at Cadbury’s (1998 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2005 sale: £120.00 (+VAT +p&p)

    Shows how Cadbury launched a new chocolate bar called ‘Fuse’, from spotting a gap in the market and designing television advertisements to the involvement of a public relations agency in the launch and...

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  2. Marketing Mix in Action, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 36 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...

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  3. Relationship Marketing (2007)

    Subject
    Business studies; Media studies

    Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social...

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  4. Marketing Mix at Tesco (2003)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 30 minutes), £120 (+VAT +p&p)

    This video takes a critical look at the marketing mix at Tesco, the UK’s biggest supermarket retail chain. Considers the Tesco brand and the range of products offered; the physical ambience of the store;...

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  5. Managing Operations (1994 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. ? min., 2001 sale: £120.00 (+VAT +p&p)

    Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its...

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  6. Managing Customer and Client Relations (1991 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. VHS. col. ? min., 1996 sale: £250.00 (+VAT +p&p)

    Support video for course B656, in three sections: 1) Data and Decisions: looks at the value and use of different kinds of marketing research with the UK Royal Mail; 2) Whipped into Action: examines...

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  7. Marketing Today (6 Parts) (1985 Video)

    Director
    Tristan Allsop
    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. 6 x 30 min., 1998 hire: £195.00 (+VAT +p&p) 1998 sale: £995.00 (+VAT +p&p) set

    1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...

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  8. Branded (1997)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 3 x 40 minutes), £295.00

    Series examining the global success of some brands, the visions of those who control them and why consumers choose to buy them.

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  9. Marketing (25 Parts) (1992 Video)

    Subject
    Business studies
    Distribution
    Out OF Distribution, Videocassette. VHS. col. 25 x 30 min., 1999 sale: £12.75 (+VAT inc. p&p) each part

    An introduction to marketing as it relates to contemporary living and society’s changing needs. Each case study introduces a basic principle or central aspect of marketing, using marketing professionals...

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  10. Advertising on TV (Vols 1-26) (2005)

    Subject
    Business studies; Media studies; Politics & government; Sociology
    Distribution
    Sale, VHS (NTSC, 55 mins each vol), $20.00 each vol

    A 26-part series covering in detail, with many examples, the theory and technology behind the development of television advertising in the United States from the 1950s to the 1970s. Many of the films were...

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