Branded

Synopsis: Series examining the global success of some brands, the visions of those who control them and why consumers choose to buy them.
Language: English
Country: Great Britain
Year of production: 1997
Notes: Broadcast on BBC2 from 15/2/97.
Subjects: Business studies
Keywords: advertising; marketing; product development

Title: Why do it?
Synopsis: 1: Examines Nike's domination of the sports shoe and clothing market. Founder Phil Knight talks about is part in the sports shoe's evolution and how he sees his work as a mission.
Title: Heinz - has beanz?
Synopsis: 2: Shows how Heinz is trying to revitalise its classic brand, which has represented variety, quality and the family for over a century but in the face of strong competition is struggling to be seen as contemporary. Follows chairman Tony O'Reilly as he pla
Title: Levi’s - blue dreams
Synopsis: 3: Profiles Levi Strauss, the jeans manufacturers, which has repositioned itself, emerging from the confused market of the 1970s. The challenge for Levi's is to remain contemporary and justify itself as a premium brand.

Name: BBC Active Video for Learning - now BBC Learning
Contact: Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email: BBCStudiosLearning@bbc.com
Web: https://www.bbcstudioslearning.com/ External site opens in new window
Phone: +44 (0) 20 8433 1009
Address: BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes: The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

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