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  1. Marketing Mix at Cadbury’s (1998 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2005 sale: £120.00 (+VAT +p&p)

    Shows how Cadbury launched a new chocolate bar called ‘Fuse’, from spotting a gap in the market and designing television advertisements to the involvement of a public relations agency in the launch and...

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