Learning on ScreenMarketing Mix at Cadbury’s
- Synopsis
- Shows how Cadbury launched a new chocolate bar called ‘Fuse’, from spotting a gap in the market and designing television advertisements to the involvement of a public relations agency in the launch and the response to the product from retailers and the general public.
- Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 35 min.
- Year of production
- 1998
- Availability
- Sale; 2005 sale: £120.00 (+VAT +p&p)
- Documentation
- Support booklet available.
- Subjects
- Business studies
- Keywords
- advertising; marketing; product development
Production Company
- Name
TV Choice Ltd
Distributor
- Name
TV Choice Ltd
- tvchoiceuk@aol.com
- Web
- http://www.tvchoice.uk.com External site opens in new window
- Phone
- 020 8464 7402
- Fax
- 020 8464 7845
- Address
- PO Box 597
Bromley
Kent
BR2 0YB - Notes
- Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.
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