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  1. Marketing for Chartered Quantity Surveyors (1987 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. VHS. col. 20 min., 1999 sale: £35.00 (+VAT +p&p)

    Explains the principles and importance of marketing for surveyors, who are operating in an increasingly competitive environment.

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  2. Media Screen Roundup - June 2014

    Date
    15 Jul 2014, 10:34
    Author
    Linda
    Post Type
    Post

    The monthly roundup of film and television publications compiled by Simon Baker, Institute of Historical Research, & published here at the BUFVC by Linda Kaye. Highlights for this month’s Roundup...

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  3. Branding: The Marketing Advantage (1995 Video)

    Subject
    Business studies
    Distribution
    out of distribution, 3 videocasetttes. VHS. col. 105 min., 1996 sale: £650.00 (+VAT +p&p)

    Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...

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  4. Marketing Mix, The (10 Parts) (1986 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. 10 x 26 min., 1997 sale: £19.95 (+VAT +p&p) each 1997 sale: £59.95 (+VAT +p&p) set

    Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...

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  5. Running the Planet (2000)

    Subject
    Business studies
    Distribution
    Sale, DVD (DVD-R, 30 minutes), £34.99 (CM)

    Nike’c combination of marketing and innovation have given it a 43% share of the trainer market in the USA and they don’t actually manufacture a single shoe. Through a journey to Nike’s headquarters in...

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  6. Spirit of the Century (1997 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. VHS. col. 50 min., 1999 sale: £12.50 (+VAT inc. p&p)

    Video-based resource pack on aspects of the advertising, promotion and marketing of petrol. Uses archive and recent BP footage.

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  7. Internet: The Business Case (1997 Video)

    Subject
    Business studies; Information technology
    Distribution
    out of distribution, Videocassette. VHS. col. 24 min., 1997 sale: £80.00 (+VAT inc. p&p)

    Discusses the use of the Internet for retailing, financial services, business services and advertising, with examples from CDnow, Security First National Bank, Federal Express Europe and others.

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  8. Marketing the Micro (1986 Video)

    Producer
    Kevin Newport
    Distribution
    Off-air recording licence OUT OF DISTRIBUTION Sale, Videocassette. Standard formats. col. 25 min.

    Discusses the process of translating ideas into market products. The theory gives two generalised processes: ‘technology push’ and ‘market pull’. Two case studies demonstrate the theory: Atari...

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  9. Perfect Pitch (2001)

    Subject
    Business studies
    Distribution
    Sale, DVD (PAL, 29 minutes), £34.99

    A course looking at the changing role of the manager and different management styles. For Andy Petherick and Simon Smidmore, like many people, the ultimate aim of establishing their own business is to do...

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  10. World According to Google, The & 50 Cent Money Machine (2006)

    Subject
    Business studies
    Distribution
    Sale, DVD (Region 2 PAL, 60 minutes), £34.99

    Two programmes on business diversification and marketing, made in a collaboration between the BBC’s MONEY PROGRAMME and the Open University’s Open Business School.

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