Marketing the Micro

Synopsis

Discusses the process of translating ideas into market products. The theory gives two generalised processes: ‘technology push’ and ‘market pull’. Two case studies demonstrate the theory: Atari Computers, whose ST range uses the latest micro technology, and ICL whose ‘one per desk’ business computer was market researched in depth. Filmed at the 1985 PCW Show at Olympia in London, the headquarters of Atari (UK) in Slough, and ICL’s Business Centre for micros at Bracknell.

Series

Design and Innovation, Course T362

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 25 min.

Year of production

1986

Availability

Off-air recording licence
OUT OF DISTRIBUTION
Sale

Keywords

marketing; microcomputers

Credits

Producer

Kevin Newport

Cast

Frank Finlay

Production Company

Name

BBC Open University Productions

Distributor

Name

Open University Worldwide

Web

http://www.ouw.co.uk External site opens in new window

Phone

+44 (0) 1908 274066

Address

Walton Hall
Milton Keynes
MK7 6AA

Notes

NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk