Results

Brand Engagement Study

Subject

Business studies

This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...

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What Will Happen when Artificial Intelligence and the Internet Meet the Professions? (2017)

Subject

Business studies; Information technology

Lecture which looks at possible future directions for the professions, both of which rest on the influence of technology. The first is a more efficient version of what we have today. The second is...

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Fifty Years of Coca Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress

Subject

Business studies; Media studies

Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress presents a variety of television advertisements, never-broadcast outtakes, and...

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Dark Side of Chocolate, The (2011)

Director

Miki Mistrati; Roberto Romano

Producer

Helle Faber

Subject

Agriculture; Business studies; Economics

Children eat chocolate every day of the year. They enjoy the delicious taste of cocoa, which originated in Africa. But behind the production of their delicious treats, there is another taste altogether: the...

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What is Video Advertising?/What is the Future of Video Advertising

Subject

Business studies

Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...

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Meatrix, The (3 Parts) (2003)

Subject

Agriculture; Business studies

An animated takeoff of THE MATRIX that describes the evils of factory farming. It was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for GRACE, the GrassRoots Action...

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Fads, Fashion and Effectiveness: How Brands Really Grow (2012)

Subject

Business studies

Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to...

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World According to Monsanto, The (2009)

aka: Monde Selon Monsanto, Le

Director

Marie-Monique Robin

Subject

Agriculture; Business studies; Environmental science

Distribution

Sale, DVD (Region 0 NTSC, 109 minutes), 14.99 euros

Present in forty-six countries, Monsanto has become the world leader in genetically modified crops, as well as becoming one of the most controversial companies in industrial history. Since its foundation in...

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Living the Brand: The Patagonia Story (2009)

Subject

Business studies

Distribution

Sale Hire, DVD (Region 2 PAL, 18 minutes), £299 (hire); £799 (sale)

Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with...

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Can Gerry Robinson Fix the NHS? (2007)

Subject

Business studies

Distribution

Sale, DVD (Region 2 PAL, 180 minutes), £15.00

A three-part series in which management guru Sir Gerry Robinson takes on the biggest challenge of his career - the NHS. Sir Gerry believes that any organisation, big or small, can be made to run well and to...

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