Fifty Years of Coca Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress

Synopsis

Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress presents a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product. The online collection includes five excerpts from stop-motion advertising developed for Coca-Cola between 1954 and 1956 by the D’Arcy agency and makes public for the first time eighteen excerpts from the Experimental TV Color Project of 1964, which determined the best lighting for the cans, bottles, and performers in television advertisements. Featured advertisements include the 1971 "Hilltop" commercial with an international group of young people on an Italian hilltop singing "I’d Like to Buy the World a Coke"; the "Mean Joe Greene" commercial from 1979; the first "Polar Bear" commercial from 1993; the "Snowflake" commercial from 1999; and "First Experience," an international commercial filmed in Morocco in 1999.

Language

English

Country

United States

Subjects

Business studies; Media studies

Keywords

television advertising; Coca Cola

Online availability

URI

http://memory.loc.gov/ammem/ccmphtml/index.html

Price

free

Delivery

Streamed

Distributor

Name

Library of Congress Motion Picture Archives