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  1. Fads, Fashion and Effectiveness: How Brands Really Grow (2012)

    Subject
    Business studies

    Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to...

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  2. Truth About Youth, The: TV And Young People (2011)

    Subject
    Media studies; Psychology

    Video recording of an event held by Thinkbox on 30th March 2011 which launched new research by Tuned-In examining how TV fits into young people’s tech-filled lives, their attitudes to viewing and the...

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  3. Winning Formula, The: TV Creativity and Effectiveness (2010)

    Subject
    Business studies; Media studies; Psychology

    Proving the link between creativity and effectiveness is the holy grail of advertising research. This is a recording of an event held in June 2010 at which Thinkbox launched two brand new pieces of research...

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