Learning on ScreenNeuromarketing
- Synopsis
- Cognitive neuroscience has revolutionised our understanding of the consumer’s brain and this has huge implications for business and marketing. These are videorecordings of talks given by practitioners, clients and academics at the forefront of neuromarketing at a one-day event on the topic held at the University of Warwick on 18 March 2010. Hear how neuroscience is being applied commercially to research and develop new products and services, improve the effectiveness of communications, and boost revenue.
- Language
- English
- Country
- Great Britain
- Year of release
- 2010
- Year of production
- 2010
- Subjects
- Business studies; Psychology
- Keywords
- consumer behaviour; decision-making; marketing; neuropsychology; neuromarketing
Online availability
- URI
- http://www2.warwick.ac.uk/newsandevents/podcasts/engineering-technology/41-neuromarketing
- Price
- free
- Delivery
- Streamed/Download
Production Company
Distributor
- Name
University of Warwick Podcasts
- Web
- http://www2.warwick.ac.uk/newsandevents/podcasts/media/ External site opens in new window
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