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Video recording of a talk given at the Commonwealth Club of California on 13/2/2012. MIT professor Sebastian Seung has found what he calls the nexus of nature and nurture: the "Connectome", or the network...
Proving the link between creativity and effectiveness is the holy grail of advertising research. This is a recording of an event held in June 2010 at which Thinkbox launched two brand new pieces of research...
Cognitive neuroscience has revolutionised our understanding of the consumer’s brain and this has huge implications for business and marketing. These are videorecordings of talks given by practitioners,...
In order to refine the process of marketing, studies are now turning to neuroscience in order to analyse the brain’s physical response to our wants and desires. By using techniques such as magnetic...
While listening to music, neuroscientist Daniel Levitin, asks the questions "where do goose bumps come from?" and "what’s going on in my brain that allows the goosebumps to happen?" Levitin leads a group...
This year’s Reith lecturer is the neuroscientist Vilayanur S. Ramachandran, Director of the Centre for Brain and Cognition at the University of California (San Diego). The five lectures study neurological...
A two part series in which Georgina Ferry explores the condition of synaesthesia, a condition affecting as many as 1 in 2000 people, in which the five senses intermingle and some people see colours and...
A reference guide to the brain and mind. Eleven psychologists and neuroscientists, including Nobel laureate Herbert Simon, discuss topics including consciousness, memory, learning, problem-solving, emotional...
A model of the human mind simulating the processes of reasoning, decision-making and understanding language. Explores the capabilities of real minds and features a natural-language interface that enables...
Examines how laughter and play are crucial to brain development and reveals how some scientists are recommending play as an alternative to drugs in helping to treat hyperactive children.
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