Customer-Focused Companies

Synopsis
Examines customer focus in organisations, which, as well as being essential for a company’s survival, can also result in increased revenues, extended customer lifecycles, imporved customer satisfaction and reduced selling costs. But a company needs to work together as a whole on improving its customer intelligence, which if successful will enable the company to remain competitive and capable of responding quickly and easily to changing market conditions.
Series
Stanford Executive Briefings, Series
Language
English
Country
United States
Medium
Video; Videocassette. VHS. col. 57 min.
Year of production
1994
Availability
Sale; 1997 sale: £95.00 (+VAT +p&p)
Subjects
Business studies
Keywords
customer relations; marketing; strategic management

Credits

Cast
Dwaine Conova 

Production Company

Name

Stanford University Alumni Association

Distributor

Name

Flex Learning Media

Email
flexlearningmedia@btinternet.com
Web
http://www.flexlearningmedia.com External site opens in new window
Phone
01462 895544
Fax
01462 892417
Address
9-15 Hitchin Street
Baldock, Herts
SG7 6AL
Name

Wolseley Business Park

Phone
01234 853605
Fax
01234 854499
Address
Kempston
Bedford
MK42 7PW
Notes
newsletter published quarterly (no complete catalogue). Last rec’d 10/95

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