Learning on ScreenThe Economic Return to the UK of the BBC
- Title
- The Economic Return to the UK of the BBC
- Date
- 11 Nov 2013
- Link
- http://www.bbc.co.uk/aboutthebbc/insidethebbc/howwework/reports/bbc_economic_return_global_footprint_2013
- PDF Document
- Download document
- Publisher
- BBC
- Category
- Surveys and Reports
- Subject
- BBC; Broadcasting; Television; Economy
- Inactive
- No
- Description
- This survey considers the economic benefits to the UK of the BBC’s activity abroad by its international operations BBC World Service, BBC Worldwide and BBC Global News Ltd. The report surveys international business leaders in India, Australia and the USA. The reports key findings are: cultural factors contribute towards making the UK an attractive place for overseas investors; almost two thirds of those surveys rely on the BBC for information about the UK; people who consume BBC services regularly often have more favourable impressions of the UK; the more business leaders use the BBC, the more they are likely to do business with the UK.
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