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A case study of the development, manufacture and marketing of the Hoover ‘New Wave’ range of energy-, water- and detergent-saving washing machines. It shows the role of commercial, technical and...
It is generally the case that television broadcasters do not have the means to station their own reporters and camera crews in all corners of the world. They have come to rely on television news agencies to...
A recording of a lecture by Kevin Thompson, a design consultant, discussing the practicalities of product development: where the ideas come from and how they evolve into successful new products. Examples are...
The road bollard is an example of a product with a specialist market. Although technically simple, the design has evolved over the past 30 years as a result of new technologies and materials. Shows people...
A complete product design course in a single resource. Designers provide a detailed guide through the complete development of a new product. From client brief to finished product this resource gives a clear...
Describes how cooker-maker Leisure Consumer Products brought in a new production process and a new way of working. Design - product development, design and marketing have been integrated, so that new...
Discusses concept-modelling machines and their growing impact on new product development. Looks at the operation of three different machines and explores how engineers are adapting their approach to projects...
Shows how Cadbury launched a new chocolate bar called ‘Fuse’, from spotting a gap in the market and designing television advertisements to the involvement of a public relations agency in the launch and...
Looks at product life cycles, which are rapidly reducing, and how the ongoing ability to deliver a quality product or service quicker than the competition yields a sustainable competitive advantage....
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