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The Japanese build cars that sell and they also bring a unique study of the potential markets to their design. The Japanese car companies are not just producing transport; they are producing lifestyle and...
By 2006, as many as 5,000 electric cars were destroyed by the major car companies that built them. Today, the electric car is back... with a vengeance. From the director of WHO KILLED THE ELECTRIC CAR? this...
This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...
Discusses: Just-in-time (JIT) methods as a means of reducing waste; the management accountant’s role in JIT; lean manufacturing techniqes; Kaizen principle of continual improvement; the steps to successful...
Looks at the changing character of two regions in the UK, the North East and the South East, and shows how these regions related to the world economy at the end of the 19th century and how they are now...
Millions of people around the world are signing up to live in computer worlds like Second Life and setting up real businesses there and making real fortunes. A Chinese woman has made over a million dollars...
Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...
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