Zen on Wheels

Synopsis

The Japanese build cars that sell and they also bring a unique study of the potential markets to their design. The Japanese car companies are not just producing transport; they are producing lifestyle and emotion with the product. Nissan had so many orders for its retro-car Rigar that it had to sell them by lottery. Mazda in Yokohama is developing a car that will change its performance by sensing the level of the driver’s skills.

Series

Equinox, Series

Language

English

Country

Great Britain

Medium

Video; Videocassette. VHS. col. 56 min.

Year of production

1992

Availability

out of distribution; 1993 price: £20.00

Subjects

Engineering

Keywords

cars; engineering design; market research

Credits

Director

Sheila Hayman

Producer

Sheila Hayman

Production Company

Name

Uden Associates

Distributor

Name

Granada Learning

Email

info@granada-learning.co.uk

Web

http://www.granada-learning.com External site opens in new window

Phone

0161-827 2927

Fax

0161-827 2966

Address

Customer Services
Granada Television
Quay Street
Manchester M60 9EA