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Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...
Presents the fundamentals of Professor Michael Porter’s systematic analysis of competitive advantage, with guidelines for organising a more effective planning process, for communicating strategy across an...
Benchmarking is a process that allows managers to look outside their organisations for creative insights that can help improve business processes. This package aims to help identify processes to benchmark;...
A 3-DVD set containing a compilation of 18 films made between 1917 and 1966 illustrating the history of flight. Contents: THE EPIC OF FLIGHT (1966, 48 MIN.) A Wolper production documenting the history of...
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