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  1. Brand Engagement Study

    Subject
    Business studies

    This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...

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  2. Marketing (2006)

    Subject
    Business studies; Media studies

    It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...

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  3. Fads, Fashion and Effectiveness: How Brands Really Grow (2012)

    Subject
    Business studies

    Video recording of an event held at BAFTA on 23 March 2012 organised by Thinkbox at which leading advertising and marketing executives gave their view of what’s really working for brands and how to...

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  4. Living the Brand: The Patagonia Story (2009)

    Subject
    Business studies
    Distribution
    Sale Hire, DVD (Region 2 PAL, 18 minutes), £299 (hire); £799 (sale)

    Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with...

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