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  1. Virtual Reality: Current Business Applications (1996 Video)

    Director
    Oliver Johnson
    Producer
    Tim Johnson
    Subject
    Business studies; Information technology
    Distribution
    Sale, Videocassette. Standard formats. col. 25 min., 1997 sale: £60.00 (+VAT inc. p&p)

    Shows commercial applications of virtual reality, with examples from companies involved in engineering, marketing, software and training: Volkswagen - virtual prototypes shorten its design cycle; Thames...

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  2. Spirit of the Century (1997 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. VHS. col. 50 min., 1999 sale: £12.50 (+VAT inc. p&p)

    Video-based resource pack on aspects of the advertising, promotion and marketing of petrol. Uses archive and recent BP footage.

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  3. Astel Business Development Programme (1990 Video)

    Subject
    Business studies
    Distribution
    Sale, 10 videocassettes. VHS. col., 1995 sale: £300.00 (+VAT +p&p)

    A video-based course offering an integrated approach to business growth for small and medium-sized businesses. Aims to help companies assess the current state of the business, examine the possibilitis for...

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  4. Internet: The Business Case (1997 Video)

    Subject
    Business studies; Information technology
    Distribution
    out of distribution, Videocassette. VHS. col. 24 min., 1997 sale: £80.00 (+VAT inc. p&p)

    Discusses the use of the Internet for retailing, financial services, business services and advertising, with examples from CDnow, Security First National Bank, Federal Express Europe and others.

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  5. What is Marketing Research? (1996 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 27 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the nature and role of market research using a range of case studies. Examines qualitative and quantitative research, including focus groups and discusses the value of such research.

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  6. Marketing Holidays (2002)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 30 min), £120 (+ VAT +p&p)

    Looks at how holiday companies market their products and the impact on the holiday-maker and the countries where holiday-makers go? This film compares and contrasts the marketing approaches of two very...

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  7. Marketing a Professional Website (1999 Video)

    Subject
    Business studies; Information technology
    Distribution
    Sale, Videocassette. VHS. col. 19 min., 1999 sale: £84.00 (+VAT inc p&p)

    Advises on presentation and marketing of commercial web sites. Looks at content and presentation; how to improve a site’s ranking; how to find out who has visited one’s web site, how they arrived there...

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  8. Marketing and Accounting (1993 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 17 min., 1997 sale: £120.00 (+VAT +p&p)

    If accounting techniques are not based on market information, businesses risk serious damage, argues Professor Malcolm MacDonald of Cranfield University, who charts a history of companies wrecked by an...

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  9. Neuromarketing (2010)

    Subject
    Business studies; Psychology

    Cognitive neuroscience has revolutionised our understanding of the consumer’s brain and this has huge implications for business and marketing. These are videorecordings of talks given by practitioners,...

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  10. Magazine, The (1995 Video)

    Subject
    Business studies; Media studies
    Distribution
    Sale, Videocassette. Standard formats. col. 34 min., 1997 sale: £120.00 (+VAT +p&p)

    Tells the story of IPC’s magazine ‘Loaded’, examining the potential market, the magazine’s development, marketing and pricing strategy, and post-publication controversy.

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31-40 of 149 results | Page 4 of 15
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