Virtual Reality: Current Business Applications

Synopsis

Shows commercial applications of virtual reality, with examples from companies involved in engineering, marketing, software and training: Volkswagen - virtual prototypes shorten its design cycle; Thames Water - VR for planning changes to a water pumping station prior to construction; Mott McDonald - investigating transportation plans in a virtual town; Nortel - a VR training package running on personal computers; Airbus - a virtual prototype of its new aeroplane interior to market future products; Electrolux - a VR marketing tool for its kitchen appliance range; Manushita - a multi-user virtual home to market its range of domestic electrical goods; Computer Associates - the first large-scale intuitive VF interface to a standard business software application.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 25 min.

Year of production

1996

Availability

Sale; 1997 sale: £60.00 (+VAT inc. p&p)

Subjects

Business studies; Information technology

Keywords

business firms; computer-aided design; computer-aided manufacturing; marketing; virtual reality

Credits

Director

Oliver Johnson

Producer

Tim Johnson

Production Company

Name

Look Multimedia Ltd

Sponsor

Name

Ovum

Distributor

Name

Look Multimedia Ltd

Email

ctj@ovum.com

Web

http://www.lookmm.com External site opens in new window

Phone

020 7551 9000

Fax

020 75519090

Address

Cardinal Tower
12 Farringdon Road
London
EC1M 3HS