In Beauty’s Cause

Series

Series Name: Eve And Everybody’s Film Review

Issue

Issue No.

611

Date Released

16 Feb 1933

Stories in this Issue:

Story

Story No. within this Issue

1 / 4

Summary

NoS Summary - amusing and bizarre contraptions used for perming and drying hair at the 1933 Swedish Exhibition
British Pathe synopsis: "The modern hairdresser must be a mechanic as well as an artist - judging by the variety of contrivances used in this Swedish exhibition." Unusual tracking shot of a line of women having perming curlers put into their hair by men in white coats. Closer shot of same - again moving. Another panning shot, this time showing women being attached to perming machines - metal clamps are attached to their curlers which in turn are attached to some kind of heating device by wires. Camera moves along a row of women having their perms. C/U of one woman attached to a machine. She smiles at the camera. C/U of another woman having the clamps attached. C/U of woman having her curlers taken out. Her hair is very curly. C/U of woman in an extraordinary hair drying device. It is made of shiny metal. Modernistic. "The glazed coiffure - fashion’s latest cry." C/U of woman with a very ornate hairstyle incorporating kiss curls which are painted with some kind of hair colouring. The woman turns to show the mass of highly lacquered curls at the back of her head. "Here’s a novelty for the children" M/S of young girl having her hair cut - she is sitting in a model boat. M/S of another girl (or possibly the same one) having her hair cut sitting inside a model car.

Keywords

Fashion and costume

Written sources

Pathe Inventory File Tin No.255
British Pathe Database 1997 Reference No.EP255
National Film Archive Catalogue

Credits:

Production Co.: British Pathe Ltd.

This series is held by:

Film Archive

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Notes: The BFI National Archive also preserves the original nitrate film copies of British Movietone News, British Paramount News, Empire News Bulletin, Gaumont British News, Gaumont Graphic, Gaumont Sound News and Universal News (the World War II years are covered by the Imperial War Museum).
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Notes: Pathe now also handles the Reuters Historical Collection, which includes the British Paramount, Empire British, Gaumont Graphic and Gaumont British newsreels.
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Record Stats