Woman’s World

Series

Series Name

Colour Pictorial

Issue

Issue No.

716

Date Released

12 Sep 1968

Date recorded

22 Aug 1968

Length of issue (in feet)

780

Stories in this Issue:

1. 1Woman’s World

Story

Story No. within this Issue

1 / 1

Summary

Pathe synopsis: Women these days are more than invading a man’s world: they’re making it a woman’s world. Young nurses learn to fly single monoplanes at Chobham, Surrey. It’s the London Nurses Flying Club taking to the air proving that wives, mothers, girl-friends are finding more time to pursue exciting hobbies. They also find themselves in command more often. Take the world of women’s magazines. Nineteen million women read the weeklies: Woman, Woman’s Own, Woman’s Realm and Woman’s Weekly. The biggest is Woman selling three and a half million every week. With Woman’s cooperation, Pathe Pictorial cameras went behind the scenes to see just why this world within a woman’s world has had so much influence in expanding women’s scope for independence. It’s what they call a "service" weekly. Every department performs a service. Fashion Production designs and makes clothes from drawing to cut out and sew-up stage - readers send in for these and other "offers". The Wooden Spoon Club boasts one of the lushest kitchens imaginable - designed just to give housewives the best advice and making their homes easier and more enjoyable to run. There’s a Home Department advising on the latest in interior decor and Beauty Box is aimed at health, care and fitness. We join a typical movement to music course at Crystal Palace, part of a keep-fit feature. It all goes to show, in the end, that in the chase towards equality, women are still bent on keeping their looks.

Keywords

Mass media; Industry and manufacture; Newsreels

Written sources

Pathe Colour Pictorial Lobby Cards   Used for synopsis

Credits:

Commentator

Leonard Martin

Length of story (in feet)

720

Story extras:

Film clip

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This series is held by:

Film Archive

Name

British Pathe Ltd

Email

info@britishpathe.com

Web

https://www.britishpathe.com/

Phone

0207 665 8340

Address

3.29 Canterbury Court
1-3 Brixton Road
London
SW9 6DE

Notes

Pathe now also handles the Reuters Historical Collection, which includes the British Paramount, Empire British, Gaumont Graphic and Gaumont British newsreels.

Series held

View all series held by British Pathe Ltd