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Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often...
In this series, Peter Jones, one of Britain’s most prominent entrepreneurs, questions the tycoons behind some of the UK’s biggest brands. They include a former market trader who grew his business from...
A complete product design course in a single resource. Designers provide a detailed guide through the complete development of a new product. From client brief to finished product this resource gives a clear...
Radio documentary. Graphic designer Teresa Monachino looks at who owns Shakespeare in terms of branding and how the name and image have been commercialised. Contributors include: Professor Michael Dobson...
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