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A course looking at the changing role of the manager and different management styles. National Opinion Polls (NOP) is one of the UK’s leading market research companies. This programme follows the senior...
Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its...
The Japanese build cars that sell and they also bring a unique study of the potential markets to their design. The Japanese car companies are not just producing transport; they are producing lifestyle and...
Support video for course B656, in three sections: 1) Data and Decisions: looks at the value and use of different kinds of marketing research with the UK Royal Mail; 2) Whipped into Action: examines...
1: Introduces the marketing mix, with comment by Professor Leslie Rodger of Heriot-Watt University, John Harvey-Jones, Chairman of ICI and Tony McBurnie, Director General of the Institute of Marketing. The...
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