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Explains how costs and profits can vary with the level of business activity and illustrates how to make the ‘right’ financial decisions for a business. Uses examples from Penworth Sofabeds, a...
Uses case studies and studio discussion to explain the difference between selling and marketing, and discusses the requirements for a successful marketing strategy. Participants include representatives from...
If accounting techniques are not based on market information, businesses risk serious damage, argues Professor Malcolm MacDonald of Cranfield University, who charts a history of companies wrecked by an...
Uses studio graphics, discussion and examples from two buinesses - Hamilton Precision Ltd and Keemlaw Catering Equipment - to highligh the problems growing businesses have in organising, communicating with...
A recording of a lecture given by Emma Simons, Public Relations and Communications Manager of Sedgwick Group plc, the largest Europe-based insurance broker and risk management consultant. She addresses the...
As a business grows the range of products it sells may have to change. Three case studies illustrate how and whn product development should take place. The development of a product portfolio is analysed...
Small business people explain why they have problems with controlling their own time and how they have managed to become more effective time managers. Features a time-management consultant explaining his...
Part of a series aimed at helping the smaller businesses prepare for the Single Market. The barriers to trade within the European Community are finally being removed to create a free and competitive market -...
Corporate case studies in which Sir John Harvey-Jones visits six British companies each facing major decisions that will affect their future growth and success. 1:Toy manufacturer Triang aims to recapture...
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