Product Development

Synopsis

As a business grows the range of products it sells may have to change. Three case studies illustrate how and whn product development should take place. The development of a product portfolio is analysed using a Boston matrix.

Series

Build a Better Business, Course P788

Language

English

Country

Great Britain

Medium

Television; Television broadcast. col. 24 min.

Year of production

1993

Availability

Off-air recording licence

Keywords

business firms; business plans; product development; small business firms; strategic management

Credits

Producer

Ann Pointon; David Libbert

Cast

Khalid Aziz
Vivien Creegor

Production Company

Name

BBC Open University Productions

Distributor

Name

Open University Worldwide

Web

http://www.ouw.co.uk External site opens in new window

Phone

+44 (0) 1908 274066

Address

Walton Hall
Milton Keynes
MK7 6AA

Notes

NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk