Product Development
- Synopsis
- As a business grows the range of products it sells may have to change. Three case studies illustrate how and whn product development should take place. The development of a product portfolio is analysed using a Boston matrix.
- Series
- Build a Better Business, Course P788
- Language
- English
- Country
- Great Britain
- Medium
- Television; Television broadcast. col. 24 min.
- Year of production
- 1993
- Availability
- Off-air recording licence
- Keywords
- business firms; business plans; product development; small business firms; strategic management
Credits
- Producer
- Ann Pointon; David Libbert
- Cast
Khalid Aziz Vivien Creegor
Production Company
Distributor
- Name
Open University Worldwide
- Web
- http://www.ouw.co.uk External site opens in new window
- Phone
- +44 (0) 1908 274066
- Address
- Walton Hall
Milton Keynes
MK7 6AA - Notes
- NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk
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