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Former Liverpool football player Craig Johnston, who had no formal technology training, experimented with the design of the football boot to produce a moulded rubber boot that would give better contact...
Examines the value of information obtained by market research, opinion polls, television ratings and consumer surveys. on which commercial decisions increasingly depend. Survey research applies the rigors of...
The growing pile of junk mail on the doormat reflects a revolution in the world of advertising. American writer Eric Larson followed his junk mail back to its source and uncovered a vast private intelligence...
Examines the challenge to design a modern office building beside St. Paul’s Cathedral and follows the proposed development of Petershill to get an insight into the way architecture and the planning system...
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