Burberry Versus the Chavs & Primark - No Frills Fashion

Synopsis: Two programmes on fashion and the clothing industry made in a collaboration between the BBC’s MONEY PROGRAMME and the Open University’s Open Business School.
Series: Money Programme, The
Language: English
Country: Great Britain
Year of release: 2006
Year of production: 2005
Notes: Broadcast on BBC2 on 28/10/2005 and 2/12/2005 respectively
Subjects: Business studies; Design
Keywords: consumer behaviour; fashion industries; marketing; retail businesses

Title: Burberry versus the Chavs
Synopsis: Shelley Jofre investigates the ultimate nightmare for a top luxury fashion company - when the wrong sort of people start wearing your clothes. Burberry’s famous beige check has become the uniform of the so-called chav - the anti-social, downmarket lout pilloried in the tabloids. UK sales of Burberry have fallen, hit by the chav factor and by an increasing flood of counterfeit check on market stalls across the country, but the company is finding ways to fight back.
Duration: 30 mins
Title: Primark - No Frills Fashion
Synopsis: An investigation into the remarkable success story of budget clothes chain Primark. Although critics have compared the experience to shopping at a jumble sale, Primark scooped one of the major prizes at the High Street fashion awards in autumn 2005, and their low-cost, high-fashion clothing has even appeared in the fashion bible Vogue. Other high street chains such as M&S, BHS, Next and Matalan are looking on nervously and finding themselves squeezed in the market.
Duration: 30 mins

Name: Open University Worldwide
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Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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