Creating Competiveness (5 Parts)

Synopsis: Video-based training in management skills relating to competitiveness. Each video contains a humorous dramatisation, a case study, and discussion. The modules can be used both for self-study and within a directed training course.
Series: Sunday Times Business Skills, Series
Language: English
Country: Great Britain
Medium: Video; Videocassette. VHS. col. 54 min. each approx.
Year of production: 1996
Availability: Sale; 1997 sale: £1580.00 (+VAT +p&p) set
Documentation: Accompanying workbook, course leader’s guide, handouts, and OHPs.
Subjects: Business studies
Keywords: benchmarking; business innovation; competitiveness (business); international trade; marketing; project management

Cast

Andrew Neil
Peter Hobday

Title: Innovation
Synopsis: 1: Discusses the consistently innovative approach needed to cope with technological expansion, global marketing and the competition from emerging economies. Case studies examine 3M and Ericsson.
Title: Benchmarking
Synopsis: 2: Looks at best practice in benchmarking, with case studies examine Hewlett Packard, First Direct and Siemans Medical.
Title: Transformation
Synopsis: 3: Discusses how transformation is concerned with re-inventing the entire organisation in response to threats or opportunities. Case studies examine Philips Electronics and Siemens Plessey Systems.
Title: Goal directed project management
Synopsis: 4: Looks at the project management process, concentrating on the balance beteen time, cost and quality. Case studies examine Mercury One 2 One and AVRO International Aerospace.
Title: Time to market
Synopsis: 5: Looks at the need to deliver the right product to the right market at the right time to maintain competitive advantage. Case studies cover the Stena Line's high-speed service and Prestek Ltd.

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British Universities Film & Video Council