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  1. Branding: The Marketing Advantage (1995 Video)

    Subject
    Business studies
    Distribution
    out of distribution, 3 videocasetttes. VHS. col. 105 min., 1996 sale: £650.00 (+VAT +p&p)

    Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...

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