Managing New Markets

Synopsis: Support video for course B762. Introduces two middle managers, the cabin services manager at British Airways and a product manager at Whirlpool, a US-based domestic appliance manufacturer. Both managers are having to re-examine the skills and values they bring to their jobs as their organisations become more global. In the context of global organisation, the programme looks at the effect of cross-cultural team working and the move towards greater cross-functionality. It reinforces the importance of information and training as the main vehicles for management competence.
Series: Managing Resources for the Market, Course B752
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 30 min.
Year of production: 1995
Availability: Sale; 2001 sale: £75.00 (+VAT +p&p)
Subjects: Business studies
Keywords: cross-cultural working; international trade; management skills; team working

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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