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  1. Marketing Mix at Cadbury’s (1998 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2005 sale: £120.00 (+VAT +p&p)

    Shows how Cadbury launched a new chocolate bar called ‘Fuse’, from spotting a gap in the market and designing television advertisements to the involvement of a public relations agency in the launch and...

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  2. Marketing Mix in Action, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 36 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...

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  3. Marketing Mix at Tesco (2003)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 30 minutes), £120 (+VAT +p&p)

    This video takes a critical look at the marketing mix at Tesco, the UK’s biggest supermarket retail chain. Considers the Tesco brand and the range of products offered; the physical ambience of the store;...

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  4. Branded (1997)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 3 x 40 minutes), £295.00

    Series examining the global success of some brands, the visions of those who control them and why consumers choose to buy them.

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  5. Advertising on TV (Vols 1-26) (2005)

    Subject
    Business studies; Media studies; Politics & government; Sociology
    Distribution
    Sale, VHS (NTSC, 55 mins each vol), $20.00 each vol

    A 26-part series covering in detail, with many examples, the theory and technology behind the development of television advertising in the United States from the 1950s to the 1970s. Many of the films were...

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