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  1. Marketing a Theme Park: The Alton Towers Story (1998 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2005 sale: £120.00 (+VAT +p&p)

    Shows how Alton Towers, a large amusement park in the Midlands, launched its new ride ‘Oblivion’ and the key role of this feature in its marketing mix. The marketing process, from promotional offers,...

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  2. Comedy of Errors, The (1949 Television)

    Series
    Kraft Television Theatre
    Director
    Stanley Quinn

    US live anthology drama series.

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  3. Marketing the Arts: Foundation for Success (1989 Video)

    Distribution
    Sale, Videocassette. Standard formats. col. 95 min.

    A video-based self-teaching pack giving advice on marketing the arts from experienced professionals: Rebekah Macleary’s work at the Harrogate Theatre, Louise Honeyman’s with the London Mozart Players,...

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  4. Marketing (1993 Television, Video)

    Producer
    David Libbert; Roger Penfound
    Distribution
    Off-air recording licence Sale, Television broadcast. col. 24 min.

    Uses case studies and studio discussion to explain the difference between selling and marketing, and discusses the requirements for a successful marketing strategy. Participants include representatives from...

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  5. Magazine, The (1995 Video)

    Subject
    Business studies; Media studies
    Distribution
    Sale, Videocassette. Standard formats. col. 34 min., 1997 sale: £120.00 (+VAT +p&p)

    Tells the story of IPC’s magazine ‘Loaded’, examining the potential market, the magazine’s development, marketing and pricing strategy, and post-publication controversy.

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  6. Research and Development for Business Success (1992 Video)

    Subject
    Business studies; Engineering
    Distribution
    Sale, Videocassette. VHS. col. 40 min., 2000 sale: £250.00 (+VAT +p&p)

    Video-based distance learning course exploring issues facing senior managers responsible for integrating research and development (R&D) into the overall business strategy. Using interviews with senior...

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  7. Green Product Development: The Hoover ‘New Wave’ (1997 Video)

    Subject
    Design
    Distribution
    Sale, Videocassette. Standard formats. col. 31 min., 1999 sale: £55.00 (+VAT +p&p)

    A case study of the development, manufacture and marketing of the Hoover ‘New Wave’ range of energy-, water- and detergent-saving washing machines. It shows the role of commercial, technical and...

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  8. Paul Smith: Gentleman Designer

    Director
    Stéphane Carrell
    Subject
    Business studies; Design
    Distribution
    Sale, DVD (Region 2 PAL, 60 minutes), £6.99

    Profile of British fashion designer Paul Smith which aims to explain the secret of his success. This, according to the film, involves a concept called "Maximizing Britishness" or "How to build a brand and...

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  9. Electronic Commerce: Business Strategy for the Digital Economy (1999 Video)

    Subject
    Business studies; Information technology
    Distribution
    Sale, Videocassette. VHS. col. 20 min., 1999 sale: £84.00 (+VAT inc. p&p)

    Highlights the benefits of electronic commerce for consumers and businesses, using Dell Computers as a case study. Identifies some of the major taxation issues, explores the new rules of business and the...

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  10. Nimtech (1995 Video)

    Director
    Sherry Moran
    Producer
    Sherry Moran
    Subject
    Business studies
    Distribution
    Sale, Videocassette. VHS. col. 10 min., 1999 sale: £39.50 (+VAT +p&p)

    A case study showing how a business has used good business practice to enhance its competitive edge. Nimtech (north-west England, 45 employees), was set up by private industry to find the right markets for...

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