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  1. Relationship Marketing (2007)

    Subject
    Business studies; Media studies

    Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social...

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  2. Marketing (2006)

    Subject
    Business studies; Media studies

    It is always interesting to see how the major companies market themselves in an ever changing more competitive world. In this interview Perks of Matthew Boulton College talks to Peter Creighton Marketing...

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  3. Is There a Future for Research in Telecommunications? (2006)

    Subject
    Technology

    The 41st Appleton lecture given by Dr David Cleevely on 12 January 2006.. Over the past thirty years telecommunications operators have changed their relationship with their suppliers, doing less research...

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  4. Story of Stuff, The (2007)

    Subject
    Economics; Social sciences

    This 20-minute online film takes a provocative look at our consumer-driven culture — from resource extraction to iPod incineration — exposing the real costs of this use-it and lose-it approach to material...

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  5. Living the Brand: The Patagonia Story (2009)

    Subject
    Business studies
    Distribution
    Sale Hire, DVD (Region 2 PAL, 18 minutes), £299 (hire); £799 (sale)

    Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with...

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