Doing Ads: Approaches for the 21st Century

Synopsis

This resource consists of a 160 page book and a 90-minute DVD of adverts selected to embrace key media concepts, different forms and functions of campaigns, and current debates and controversies. The purpose of the resource is to extend pupils’ media literacy skills through the study of historic and contemporary ads and campaigns. The DVD features case studies on the language of branding using IKEA, Coke and Levi’s,looks at public information campaigns, from NSPCC to Make Poverty History and looks at the development of Lucozade from 1960s to today, as well as covering the challenges of web-based advertising.

Language

English

Country

Great Britain

Year of release

2009

Subjects

Media studies

Keywords

advertising; Internet; marketing; television advertising

Distribution Formats

Type

DVD

Format

Region 2 PAL

Price

£95

Availability

Sale

Duration/Size

90 minutes

Year

2013

Distributor

Name

English & Media Centre, c/o Education Direct

Email

emc@education.co.uk

Web

http://www.englishand media.co.uk External site opens in new window

Phone

01634 729835

Fax

01634 290 175

Address

PO Box 105
Rochester
Kent
ME2 4BE